SBI Card and Aditya Birla Group, offer co-branded credit cards.

8:53 PM Posted by India Report


The Aditya Birla Group-SBI co-branded credit cards will be available to over 28-million customers of Aditya Birla Group companies-- Aditya Birla Retail, Aditya Birla Financial Services Group (which includes Birla Sun Life Insurance and Birla Sun Life Mutual Funds), IDEA and Madura Garments.The initiative will be led by the financial services arm of the Aditya Birla Group - Aditya Birla Financial Services, the release said.

"The Aditya Birla Group already has a strong presence in the financial services business, as a significant player in the non-bank space. And we are committed to meet all the felt and unfelt financial needs of our target customer. Today, we take yet another step in that direction, with the signing of a MoU with SBI Card, to offer a co-branded credit card to the customers of the Aditya Birla Group," Srinivasan said.

"We are pleased to partner with the Aditya Birla Group. Bringing new products that offer greater value to our customers has been an ongoing endeavor for us at SBI Card," Gupta said.

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